It’s been quite a year for a endorsement deals in the Nigerian music industry. This time around, it’s not an artiste being signed on to an exclusive endorsement deal, it’s the prolific hitmaker – Sarz.
Global sportswear giant, Nike is launching a new campaign in Lagos, Nigeria and the “Beat Of Life”producer has been officially endorsed to be at the fore-front of their new series of campaigns. Here’s an excerpt from the official press release as to what the deal entails:
“As part of the deal, Sarz would enjoy exclusive privileges with Nike – making him the first Nigerian to join other A-list stars and celebrities around the world. He would also feature prominently on several events and activations starting with ‘We Run Lagos’ – a campaign created by Nike to encourage running as a part of social living [in Nigeria].”
The campaign will also involve a competition sometime in November 2013 where participants stand the chance to win some goodies from Nike,
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